Eyewear Options for Everyone
We’ve got eyewear options for the entire family in every budget and every style. Our team will help you pick the perfect frames for your face shape and lifestyle needs.
We carry durable frames for kids, funky colors and shapes for trendy teens, and style-savvy classics for office-goers. No matter your needs, we can find you something that fits your prescription and looks good too!
It shouldn’t be stressful to shop for eyewear—we’ll help make it easy by walking you through lens options, frame materials, and more. Come on in and shop for your perfect pair of glasses today.
Request AppointmentOur Brands
Ted Baker
Ted Baker eyewear (a sub-brand of Tura Inc) is a quirky brand that features mixed styles of retro influences and contemporary fare. Considered a quintessentially British brand, Ted Baker eyeglass frames emphasize clean silhouettes and iconic details.
Cinzia
Be seen with Cinzia eyewear. Designed by Cynthia Shapiro, the Cinzia eyewear collection is bold, sophisticated, and unapologetically edgy. Each frame is crafted to express individuality and timeless feminine style. Cinzia is made for women who know themselves.
db4k
Created to reflect a child’s taste and personality, this collection is designed to grow with them and their ever-changing interests. It’s a collection that appeals to kids and parents alike. These are the glasses that you wish you had when you were a kid.
Dilli Dalli
Development of the Dilli Dalli collection was driven by the needs of pediatric eyewear patients, their parents, and eyecare professionals. Our extensive research and collaboration with pediatric optometrists, combined with our years of experience and knowledge in pediatric eyewear design, indicated the importance of safety, durability and comfort to parents when it comes to their child’s eyewear.
Elements
The Elements collection is proof that you do not need to sacrifice great style for a great value. Priced for the value- and fashion-conscious consumer, it is a good option for those that participate in a managed care program. It is also a great line for people looking for a second or even a third pair of glasses to add to their eyewear wardrobe.
GX
GX By Gwen Stefani is bright, bold, and fun. It’s a collection of affordably priced fashion-forward accessories that embody Gwen’s unique blend of sophisticated polish and creative rock and roll edge. GX is a playful mixture of pop, punk, and chic.
Lenton & Rusby
Introducing the Lenton & Rusby—a unique blend of innovative design and affordability. Our frames offer a stunning range of new shapes and colors, offering minimalist designs that cater to every family member. With trendy styles influenced by data-driven insights, our eyewear collection is not only visually appealing but also effortlessly wearable. Step up your fashion game without breaking the bank with our stylish and affordable frames from Lenton & Rusby.
Lulu Guiness
Irresistible glamour and luxurious individual style is the cornerstone of Lulu Guinness eyeglass frames as a sub-brand of Tura Inc. Those seeking dramatic retro shapes, exclusive patterned materials, and unmatched sophistication, should look no further. Lulu Guinness eyewear has an affordable frame collection for all.
Michael Ryen
Drawing inspiration from the growing market of male baby boomers needing more generous sizes, the line targets men looking for more choices in cutting-edge style without sacrificing comfort.
Scott Harris
Whatever look you are feeling, be it edgy, refined, playful, or casual, Scott Harris eyewear will have it. Cutting edge fashion is combined with the highest quality materials to create this collection of frames.
STATE Optical Co.
STATE frames are meticulously handcrafted in Chicago for people who consider how their frame is made to be as important as how it looks.
Steve Madden
Steve Madden is an iconic brand in footwear, bringing that style to eyewear. Inspired by rock and roll and his New York hometown, this eyewear encourages you to embrace individuality and authenticity. It’s trendy, edgy, and fashion-forward while keeping a playful side.
Titan Flex
TITANflex frames (under the Tura eyewear umbrella) provide unprecedented performance eyewear for men. Superior memory metal technology combine with the best quality materials at an affordable price point. Every single pair of TITANflex eyeglass frames is super flexible at the bridge and temple points, and ultra light weight. Technology, style, and comfort, for the most discerning man.
Victor Glemaud
With bold, geometric shapes and timeless designs, eyewear from Victor Glemaud combines style and versatility in designs great for eye-catching everyday looks and stunning statement accessories.
Modern Optical
Modern Optical believes in providing contemporary eyewear solutions for the entire family. Using a range of materials, and covering an array of styles, Modern Optical truly has something for adults and kids of all ages and preferences.
Callaway
One of the most recognizable names within one of the nation’s favorite sports, Callaway has branched out beyond golf to make products that support an active lifestyle. Their ophthalmic eyewear collection features designs for men and kids that offer function and fashion all in one.
American Optical
The oldest optical company in American history, AO has been crafting eyewear since 1833. They created the first aviator and today, their products are still made in America, crafted at the company’s Chicago factory. Pilots, Presidents, and NASA space crews have worn the brand. Lasting style and carefully engineered comfort are hallmarks of AO.
Glacee
Alternative frames for the fashion savvy and sophisticated female consumer. These contemporary designs capture many unique styling cues that result in a frame worthy of the unique women that wear them. Showcasing classic Hollywood with a modern streetstyle, each pair proves that it's one of a kind.
Nano Indestructible
Indestructible is a collection of children's eyeglasses by Nano. The frames are made from a patented material called Siliflex™, which is flexible and resistant to breakage. This makes the glasses ideal for active kids who tend to be rough on their belongings. The frames come in a variety of colours, including blue, purple, black, red, and rose. Nano also offers different styles of frames, including Arcade, Camper, and Bind.
Superdry
Superdry eyewear embodies a signature fusion of Japanese-inspired graphics and vintage Americana. Expect bold designs with unexpected details, like contrasting colors and intricate patterns. Superdry glasses are perfect for those who want to make a statement and express their individuality. They feature durable materials and modern technologies for enhanced comfort and vision correction.
Tura
Tura is a Manhattan-based design house. They have envisioned eyewear as a fashion accessory since 1938. Their brand portfolio includes L.A.M.B., Ted Baker, Lulu Guinness, and more.
Illa
ILLA is what happens when you give eyewear artisans with decades of experience the freedom to bring their unique vision to fruition.
Betsey Johnson
Much like the namesake of this fashion-forward collection, Betsey Johnson eyewear is chock full of personality. Exuberant designs feature the colors, textures, and prints; Betsey became known for her entrance into fashion during the 1960s.
Invincilites
So light, it's almost like you're wearing nothing at all.
The motivation behind ultra-lightweight frames characterized by sleek, clean lines is to keep the focus on the eyes, not the eyewear. Each style you pick up from this collection is designed exclusively using lightweight but extremely durable materials. Invincilities frames are hypo-allergenic, easy fitting, and made from beta titanium – a material known for its ability to withstand duress without losing shape.
Transitions
Quickly adapt from indoor to outdoor lighting in seconds. Living in the moment means not having the time to switch frames when going from different locations. Designed in USA, Transitions® lenses continuously change based on lighting, so you’ll never have swap glasses or suffer from strain headaches again.
Trivex Lenses
Trivex polycarbonate lenses blend strength, lightweight comfort, and optical clarity in one package. Beyond their resistance to scratches and impacts, these lenses boast uniform thickness across all prescription powers, ensuring a consistent look and feel. With 100 percent UV protection and sharp central and peripheral vision, Trivex lenses are particularly great for active lifestyles.
ZEISS
ZEISS provides a broad performance spectrum in each lens category to best serve individual consumer needs. Individualized premium ZEISS freeform lenses provide the highest degree of customization in lens design and the optimal visual experience.
Visit Our Clinic
We are located in the Parkway Village Shopping Center, and there is plenty of parking outside the clinic.

Our Address
- 1420 Schertz Parkway, Suite 130
- Schertz, TX 78154
Contact Information
- Phone: 210-651-3926
- Email: info@diamondkeyecare.com
Hours of Operation
- Monday: 9:00 AM – 6:00 PM
- Tuesday: 9:00 AM – 6:00 PM
- Wednesday: 9:00 AM – 6:00 PM
- Thursday: 9:00 AM – 6:00 PM
- Friday: 9:00 AM – 6:00 PM
- Saturday: Closed
- Sunday: Closed
Our Services
Our Brands









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Our Blogs
Beyond Vision: Introducing the Revolutionary iProElite OcuLift Protocol for Complete Eye Rejuvenation
Dry EyeHello, Diamond K Eyecare Family! Dr. Klufas here. At Diamond K Eyecare, our commitment has always been to the comprehensive health and quality of your vision. We believe in staying at the forefront of eye care to provide you with the very best. That’s why I am thrilled to announce a brand-new, cutting-edge service we […]
Are You Overexposed to Blue Light?
Eye Health and DiseasesBlue light is the type of light with the shortest wavelength and highest energy. It’s everywhere! Although many people associate blue light with technology, the sun is the primary source of these rays. Many human-made devices also emit blue light, and in recent years, the time individuals are spending on these devices has increased dramatically. […]
The Dangers of UV Rays
Eye Health and DiseasesIt’s always fun to go out in the sun, but sometimes, the sun can cause more harm than good. Many people are aware of the damage the sun can cause on the skin but don’t know about the impact on our eyes. Without proper protection, the sun’s UV rays can negatively impact the health of […]
Beyond Vision: Introducing the Revolutionary iProElite OcuLift Protocol for Complete Eye Rejuvenation
Hello, Diamond K Eyecare Family! Dr. Klufas here. At Diamond K Eyecare, our commitment has always been to the comprehensive health and quality of your vision. We believe in staying at the forefront of eye care to provide you with the very best. That’s why I am thrilled to announce a brand-new, cutting-edge service we […]
Are You Overexposed to Blue Light?
Blue light is the type of light with the shortest wavelength and highest energy. It’s everywhere! Although many people associate blue light with technology, the sun is the primary source of these rays. Many human-made devices also emit blue light, and in recent years, the time individuals are spending on these devices has increased dramatically. […]
The Dangers of UV Rays
It’s always fun to go out in the sun, but sometimes, the sun can cause more harm than good. Many people are aware of the damage the sun can cause on the skin but don’t know about the impact on our eyes. Without proper protection, the sun’s UV rays can negatively impact the health of […]